VP of Brand Strategy
: Job Details :

SCHERMER is seeking our next VP of Brand Strategy! We need a seasoned professional with 15+ years ofexperience in a marketing agency , with B2B experience an absolute must.The VP of Brand Strategy develops and drives the agencys strategy practice. They develop strategic programs and thinking for our clients, create and maintain relationships with existing and potential clients, and develop strategic solutions and plans that best fit the agency and clients needs. The VP of Brand Strategy is responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a clients business.Were looking for:A strategic thinker, collaborator, creative problem-solver. An articulate communicator who can synthesize complex data into actionable strategiesStrong competency in qualitative research, with the ability to construct basic quantitative studiesExpertise in B2B marketing and branding strategy (company, content, portfolio, product positioning & messaging)Proficiency in communications, campaign & content planningUnderstanding of digital marketing and demand gen strategy & technologiesAbility to lead client meetings and workshops to support brand positioning, messaging and brand architecture developmentProven track record in leading and overseeing a team of strategy, research, planning and analysis staffA Bachelors degree or equivalent combination of education and experience requiredExperience in B2B marketing is absolutely necessaryIf this describes you, we want to hear from you! Were eager to partner with you to do great work.About SCHERMER:We offer a competitive salary and benefits (health, dental, vision, disability & life insurances, 401k plan with 100% match, robust PTO, parking stipend +more), hybrid in-office/remote work environment, professional development stipend, and a culture of empathy and service. Schermers team works best together, but with flexibility: were remote a couple days/week, and in the office a few days/week in Minneapolis, MN.Local candidates only.SCHERMER is a Minneapolis-based integrated B2B marketing agency that is recognized locally and nationally as one of the best-of-the-best in B-to-B. Chief Marketer recognized us as one of the top 200 brand engagement & activation agencies in the U.S., B2B Marketing ranked us a Top 25 agency, we finished Runner-Up for the Association of National Advertisers' B2B Agency of the Year and were just one of 40 agencies profiled by Forrester in its first ever NA B2B Agency Report.Were not a traditional ad agency; were a Relevance Partner that creates buyer-driven, business-driving brand, demand and digital experiences for B2B companies like 3M Medical, ADP, Best Buy, Cargill, Dupont Water Solutions, GE, Logitech, Red Wing Shoes/Red Wing for Business, SAP and Thomson Reuters. Learn more about our work and our team at www.schermer.co#J-18808-Ljbffr