Location: New York,NY, USA
Strategist, CPG/Retail
Tracking Code 13608-094 Job Description ****
**WHY YOULL LOVE THIS JOB**
We believe that what a brand does is more important than what it sayswe want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.
**WHY YOULL LOVE DOING IT AT MOMENTUM**
Because the idea that a brands action is more important than its rhetoric is the key to our entire approach. It is all about the experience and we canhands down, bar- nonecreate that better than anyone else. Thats not jargon or egoits truth.
Experience creates the connections that lead to loyalty, advocacy and sales. So we imagine and create those things here, in what we call the total brand experience. And how we do it is with genius, dedication, strategic thinking and working together as collective groups. Before you get any ideas, its important you know were serious about taking care of each other here. So think on that. We work too closely not to have fun together. We work too smart not to make the world better. And we work too well not to continually push for more. Think on all that, too.
**WHAT ARE WE LOOKING FOR**
We are looking for a candidate who embodies 3 attributes, which we believe make an excellent strategist:
**Curiosity**
Questions come naturally to you. You are someone who constantly seeks more information about a clients challenge, a product, a target audience, or a cultural trend. You have a tenacity to get to the bottom of things and wont rest until theres clarity and focus behind a challenge.
**Creativity**
Youre not afraid to share a new perspective. While youre not responsible from coming up with creative ideas, you feel comfortable identifying and pushing for new ways to solve problems. Whether its repositioning a clients objective, seeking new information about our target audience to identify deeper needs, or coming up with jump-off points for creatives, you bring in a fresh perspective that turns an assignment from a job into an exciting challenge.
**Care**
You are motivated by amazing ideas. Thing about amazing ideas is that they dont just appear, but grow and cultivate over time. Youre someone who cares to push and build ideas, share proactive thoughts and new findings, and steer thinking towards better meeting our clients objectives, even if the creative briefing is already done.
**HERES WHAT YOULL DO (RESPONSIBILITIES)**
* Act as brand leader, owning strategy development for one of Momentums biggest accounts
* Be a knowledge champion of customers, culture, and competition, helping our teams better understand our clients landscape
* Work with clients to determine clear objectives, goals, KPIs, strategies and tactics
* Design thought-provoking, clear creative briefs, inspiring our teams to build great ideas that exceed our clients objectives
* Partner with research & measurement counter-parts to ensure projects are measured and to identify key learnings & opportunities
* Create and confidently present client-facing materials
* Build thought leadership pieces to share internally and with clients on an ongoing basis
* Provide strategic POVs on clients areas of business, as requested
* Act as a thoughtful, consultative partner to our clients and internal cross-functional teams
* Develop frameworks and methodologies for approaching major strategic issues, leveraging existing Momentum intellectual capital
* Participate in new business pitches, as needed
* Support Momentums values
* All other duties as required
**HERES WHAT WERE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)**
* Bachelors degree
* 2+ years of experience in marketing strategy or planning
* Agency experience
* CPG / general retail experience
* Proven leadership ability with client relationship skills
* Familiarity with the experiential landscape
* Experience working with a network of integrated agencies
* Experience managing and coordinating multiple strategic projects across internal teams and client relationships
* Experience driving strategic thought leadership
* Knowledge of strategic disciplines (including primary research, segmentation, targeting, measurement, etc.)
* Strong ability to identify secondary research
* Exceptional written, oral communication and presentation skills
* Great presentation design skills
* Proficiency in Microsoft Office
*At Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment.*
Job Location New York, New York, United States Position Type Full-Time/Regular ** Apply**
** Connect**
Who do you know at
**McCann Worldgroup**