Sr. Director, Data Products
: Job Details :

Why Patients Need You

As the Sr. Director Data Products for the Advertising & Marketing division, you will drive the fusion of technology and data to devise innovative advertising and marketing strategies. Your focus will be on refining our digital advertising initiatives, bolstering customer engagement, and adhering to industry privacy standards.

What You Will Achieve

You will bring a product and technology perspective to audience segmentation, media targeting, personalized media strategies, and programmatic optimization. You'll leverage customer and advertising data across all channels to drive impactful business results. In this role, you'll proactively implement opportunities to integrate data and technology in media, fostering relationships, articulating complex technical concepts to a diverse audience, and steering strategic decisions to cultivate a superior advertising experience for our customers.

How You Will Achieve It

• Responsibilities include creating scalable products, integrating new technologies, and ensuring compatibility with diverse platforms to predict and manage personalization at scale, across diverse channels and segments.

• Identify, evaluate, and launch new digital advertising products and partnerships.
• Write and deliver technical requirement documents and artifacts required to enable the development of products, features, and infrastructure
• Lead proof-of-concepts, providing reference architectures and solution designs.
• Collaborate within media and integrated marketing teams to optimize reach, engagement, and mROI.
• Lead privacy and cookie deprecation strategies to future-proof media campaigns.
• Manage advertising relationships with major social, content, video and mobile innovators in order to be first to test, adopt and shape innovative opportunities.
• Provide assistance with or lead P&L.
• Grow, develop, and uplevel the team by defining performance standards, strategy, and evolving the team to scale.
• Be the point person for cross organizational communication & GTM communications for the product suite.
• Scale the Product function, evolve our/thinking culture, driving new ways to engage.
• Drive design of cross-functional, company goal-level projects.
• Think and plan quarters to years ahead.
• Provide clear feedback, coaching, career development guidance across Product function.
• Design the team structure/shape to meet the business needs.
• Grow the team s performance, set clear expectations and goals, and ensure the team reaches them.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Qualifications Must-Have

• Bachelor s or Master s degree in Computer Science, Information Technology, or a related field.
• 18+ years of experience in product management within the AdTech industry.
• Proficient with AdTech technologies for various advertising aspects including planning, targeting, and performance optimization.
• Knowledge of marketing levers, buying platforms, media channels, and ad verification tools.
• Understanding of online user data privacy, AI, and machine learning in advertising.
• Experience in machine learning in particular for ads optimization systems

Nice-to-Have

• Familiarity with GDPR and CCPA.
• Experience with CDPs, CRM systems, and cloud-based solutions.
• Data Science

Other Job Details:

• Last Date to Apply for Job: March 19, 2024
• Work Location Assignment: NYHQ on premise 2.5-3 days a week
• Relocation support available
• Eligible for employee referral bonus

#DataProducts #AdTech

The annual base salary for this position ranges from $191,300.00 to $318,800.00. In addition, this position is eligible for participation in Pfizer s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Information & Business Tech #LI-PFE