Social Media Director
: Job Details :

We will NOT be using Recruiters for this role. Please do NOT reach out to team members about this role.

We re looking to add a social media Director to our team due to brand growth. This is an incredible opportunity to join a well-known, successful and growing company within the beauty industry. The ideal candidate will have proven experience growing out brand share of voice in the Beauty space and proven experience successfully leading a social team.

Grande offers an incredible & very competitive benefits package including Medical PPO plans (3 options to choose from, 1 plan is 100% paid by the company for the employee), dental & vision covered at 100% by the company for employee & dependents, 401(k) match dollar-for-dollar up to 5%, competitive PPO, paid parental & maternity leave, hybrid work schedule, growth & development opportunities & more.

About the Brand:

Grande Cosmetics is America s #1 lash & brow serum brand* with breakthrough, salon-service inspired DIY formulas that empower women to embrace their own natural features. With a product line inspired by transformations of all kinds & over 90 industry award wins, we re on a mission to encourage everyone to live large & embrace their most authentic selves. Specifically, we specialize in powerful serums & skincare-infused cosmetics that give you bigger, bolder looking lashes, lips, brows, & hair. Located in Valhalla, NY our growing team is working together in a hybrid environment to continue to develop the brand & build out a team environment of curiosity, collaboration, & creativity.

Job Summary:

The social media Director will support the brand s continued growth by leading all social media initiatives and content across multiple platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Snapchat, LinkedIn and Pinterest, with the responsibility of planning, developing and managing the strategy for each to support the growth of the company s social media and consumer engagement.

The role will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. They will be responsible for creating in-house content and repurposing unique and effective content from the Partnerships team to build out a strong content calendar for all platforms.

This role is also responsible for acting as the brand voice by constantly engaging with our customers/followers/non-followers across all channels and mediums to elevate their experience, generate community engagement and develop brand champions. They must be up to date on all trends and passionate about the social media landscape, in order to successfully bring new ideas to the table, test new activations and ultimately continue to grow the channels.

Role Responsibilities:

• Responsible for managing all of the brand s social media platforms and community engagement.
• Work cross functionally with Sales, DTC, PR and Marketing departments to ensure the content calendar is in alignment with topline brand activations, goals and plans.
• Conceptualize and create stills, videos, behind-the-scenes footage and other supporting assets for campaigns around product launches, educational efforts, promotions, collaborations, ambassador activations, etc.
• Work closely with the PR team to repurpose UGC and paid partnerships content, capture event content and repurpose press mentions.
• Ensure that we are maximizing the usage of all assets by strategically using them across channels to maintain cohesiveness.
• Stay up to date on new creative trends, insights and generate ideas on how to best translate these across our content and social media channels.
• Drive efficient performance that is tracked and monitored in real-time to optimize tactics, pivot strategies and achieve growth and ROI targets.
• Work with Social Media team to efficiently respond to all DMs and comments in a timely manner with appropriate messaging in the brand s voice.
• Oversee and manage social listening on TikTok and Instagram.
• Strategize and communicate top level messaging priorities so that all departments remain in sync with strong brand messaging.
• Analyze content productivity and performance KPIs and make cross-platform recommendations accordingly.

Supervisory Responsibilities:

• This job has supervisory responsibilities.
• Directly supervises one employee within the Social Media department(s).
• Carries out supervisory responsibilities in accordance with the organization s policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, addressing complaints, and resolving problems.

Education / Certifications:

• Bachelor s degree in marketing or another related major.

Experience / Abilities:

• 6+ years in Social Media industry & proven ability to successfully lead and manage a social team.
• Proven track record in growing social media channels.
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Content creation experience
• Outstanding project management skills
• Excellent interpersonal and relationship building skills.
• Networking aptitude
• Knowledge of DashHudson

Travel and Hours:

• This is a full-time position.
• 3 days in-office required.
• Travel may be required for on-site events/content creation.