Reporting to the Editor-in-Chief, the Social Media Editor is responsible for overseeing the social media strategy and execution of SHE Media's new health brand Flow Space. Launched in March 2023 at SXSW, Flow Space serves to educate and connect women in their third life chapter and beyond. Flow Space integrates science and stories that inspire women to invest in their whole life health. As a member of our New York City-based editorial team, this person will work closely with our editors, designers and video team to create social-first content across all of Flow Space's platforms, with an emphasis on Meta and LinkedIn. This person should be passionate about women's health and share a journalist's sensibility for packaging content and crafting copy that engages our audience, builds community and drives traffic back to our site.The role will also work closely with our Flow Space Advisory Board and the 'Health cohort' within the SHE Media Collective to cross-promote, develop and collaborate on social content. The Collective represents thousands of independent websites, many of whom are selected for their resonance with the Flow Space mission.The ideal candidate will be self-motivated, collaborative, and passionate about creating best-in-class content and community for women. This person should have a strong background in social media and health content creation. She/he must have excellent communication skills, an obsession with performance metrics, and the ability to build and maintain relationships with external contributors.Responsibilities:
- Set and implement the strategy for all of the brand's social channels, including Instagram, Facebook, LinkedIn, Threads, What'sApp and Pinterest, plus new and emerging platforms
- Grow the brand's following and social imprint across all channels while creating a unique Flow Space social identity that suits each platform
- Craft strategic plans to promote original editorial content such as digital issues, covers, celebrity interviews, and other exclusives
- Collaborate with the Audience Development team and Flow Space editors to optimize editorial content for social-from topics and headlines to image sourcing and design and educate the team on best practices for social optimization
- Collect, analyze, and report on social media and traffic data on a regular basis
- Work closely with the Editor-in-Chief to ideate and execute social-first franchises
- Manage social coverage of live events across all social platforms
- Represent the brand in the market to capture and create original content for our social channels
Requirements:
- 3-5 years of experience in social media, ideally from an editorial perspective, as well as a successful track record of managing big social accounts across different platforms
- Experience using social media management and analytics tools (Sprinklr, Later, Google Analytics, CrowdTangle, etc) to grow and maintain social followings
- Availability to work some nights and weekends to cover awards shows and live events
- Exceptional communication and collaboration skills
- Ability to change direction and operate in a fast-paced environment
- Ability to work self-sufficiently and be proactive
Typical wage range: $65k - $75kFactors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If you have more or less experience than specified on this job posting, please apply and list your salary expectations.If hired, employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).It's all About You...At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match,Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.About SHE Media:As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on thepower of content and communityto move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company's rich editorial ranges from health, food, and family to career and entertainment.SHE Media'sflagship brands, SheKnows, Flow, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women's health. In 2023, SHE Media launched Flow, an all-new digital and live media platform providing content, community, and commerce in service of women's whole life health.Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media onLinkedIn,Instagram,FacebookandTwitter.AboutPMC:Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visitwww.PMC.com