As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media produces premium content that informs and inspires our world. SHE Media's flagship brands, SheKnows, Flow Space, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events and the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.We seek a Performance Marketing Specialist to join our team in the New York office. This role is responsible for developing and executing marketing strategies designed to drive conversion, revenue growth, and brand awareness. In collaboration with cross-functional teams, the specialist must ensure that integrated digital strategies are aligned with and delivered to client objectives. The ideal candidate will be adept at overseeing campaigns across various channels, including search engine marketing, paid social media, email marketing, display, and retargeting.RESPONSIBILITIES:
- Develop and execute performance marketing strategies aimed at conversion and revenue growth.
- Collaborate with cross-functional teams to align marketing efforts with campaign goals.
- Oversee campaigns across various channels, including search engine marketing (SEM), email marketing, affiliate, display, and retargeting.
- Monitor and analyze campaign performance to ensure the achievement of key performance indicators (KPIs).
- Stay informed about the latest digital marketing trends and technologies and implement best practices.
- Identify trends and insights, and optimize budget based on the insights to improve cost per acquisition (CPA) and return on ad spend (ROAS).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Ensure a data led approach to all activity, creating a clear test & learn strategy to evaluate new channels and deliver incremental value.
REQUIREMENTS:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5+ years experience in a performance marketing role, preferably within a similar industry.
- Strong knowledge of digital marketing channels and platforms, including but not limited to SEO, SEM, email marketing, affiliate marketing, paid social, display, and retargeting. Experience with programmatic advertising a plus.
- Proficient in using marketing technology tools and analytics platforms to monitor and analyze campaign performance.
- Excellent analytical and problem-solving skills.
- Proficient in deriving insights from data, fluent in slicing/dicing data.
- Proficient with Microsoft Excel and PowerPoint.
- Strong communication and collaboration skills.
Typical wage range: $75k - $90kFactors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If you have more or less experience than specified on this job posting, please apply and list your salary expectations.If hired, employee will be in an at-will position and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).It's all About You...At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match,Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.About SHE Media:As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on thepower of content and communityto move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company's rich editorial ranges from health, food, and family to career and entertainment.SHE Media'sflagship brands, SheKnows, Flow, StyleCaster, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women's health. In 2023, SHE Media launched Flow, an all-new digital and live media platform providing content, community, and commerce in service of women's whole life health.Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media onLinkedIn,Instagram,FacebookandTwitter.AboutPMC:Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visitwww.PMC.com