Senior Online Marketing Analyst (SEM/Paid Search)
: Job Details :

One of our clients is searching for a Senior Specialist, SEM (Paid Search/Paid Social) to join their team. This person will be responsible for creating, launching, monitoring, analyzing, and optimizing campaigns across Search Partners, Google Display, & YouTube. Applicants must have 5+ years relevant industry experience in Paid Search across Google and Bing, with proven track record of exceeding KPIs.Essential Responsibilities:Develop, Launch, Analyze campaigns across Search Partners, Google Display, & YouTube.Optimize campaign expenses, staying on budget while achieving optimal ROIExecute tests, collect and analyze data, identify trends and insights in across owned accountsAnalyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and moreDesign and execute account maintenance standards and ensure structural integrity via frequent audits of settings, audiences, etc. Act as a Paid Search expert, providing industry-related research, guidance, and insight into the media strategy, planning, launch and optimization process Qualifications:Minimum of 5+ years relevant industry experience in Paid Search across Google and Bing, with proven track record of exceeding KPIsWell-versed in performance marketing, conversion, and customer acquisitionExperience with paid search analytics and research tools (e.g, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner, SEMRush)Up-to-date with the latest trends and best practices in search engine marketingFamiliarity with A/B testing tools and methodologies within SearchExperience with website analytics tools and methodologies (e.g, Google Analytics)Strong analytical skills and experience generating SEM reportsWorking knowledge of HTML & CSSJob-1730862*LI-AM1