THE ROLE
The Senior Manager of Growth Marketing is responsible for overseeing growth marketing and lead generation, setting the strategy for all paid marketing channels, and leading a best-in-class growth marketing function that fuels growth for Audicus. This high-visibility leadership role reports into the Head of B2C and works directly with the CEO, COO, and Sales Directors.
This role is ideal for a hands-on team builder with a strong digital marketing background and interest in performance and lifecycle marketing. Creative problem-solvers who can think strategically and analytically about sustainable growth - yet want to get tactical and build - will particularly enjoy this role. This person will be an essential part of our acquisition and growth efforts over the coming year if you want to put your skills to the test while flexing new muscles at a company having a meaningful impact on our customers lives, we encourage you to apply!
RESPONSIBILITIES
- Align on short and long-term customer, lead, and CAC goals with Head of B2C
- Create and oversee strategy and monthly plan to deliver these goals by using paid media
- Monitor performance tracking daily to optimize budget allocations, forecasts, lead generation funnels, and landing pages
- Conduct recurring weekly and monthly optimization tasks for paid ad campaigns (i.e. keyword expansion, ad testing, negative keyword/inventory management, audience testing etc.) across all paid marketing channels
- Own experimentation roadmap designed to improve conversion rates, engagement, and pipeline creation across paid channels
- Manage key relationships with affiliate partners and performance agencies
- Provide ongoing reporting of KPIs, metrics and ROI, along with actionable insights
WHAT WE ARE LOOKING FOR
- 3-4 years hands-on paid media experience in SEM (Google and Bing) paid Social (Facebook), and/or Affiliate partners.
- 1-2 years experience working with external stakeholders (e.g., clients or vendors)
- Strong proficiency in Excel/Google Sheets
- Highly metrics-driven, having analyzed and ideally optimized funnels and synthesized analytics
- Startup or agency experience, preferably both, and ideally in the health/consumer technology space
- Comfortable in a fast-paced environment where resources are constrained and creativity, tenacity, and methodical, hands-on problem solving are a must
- B.A. or higher
COMPENSATION
$100-130K/ year
BENEFITS
Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits,
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