Senior Digital Marketing AnalystDigital Media | New Media & Internet | Marketing & AdvertisingRemote (ET or CST) | Greater New York City | United States (U.S.)$75,000 - $90,000 Base + BenefitsA leading, innovative digital media company seeks an experienced Senior Digital Marketing Analyst to successfully lead campaign analytics, insights generation, and campaign reporting to meet business growth in the Eastern United States.THE ROLE:As Senior Digital Marketing Analyst, you will work cross-functionally and lead the analysis of large amounts of 1st & 3rd-party data to generate key insights that enable senior leadership, thus driving digital optimization & business growth. You will be responsible for:
- Collecting/cleaning/analyzing substantial marketing & web data using Google Analytics & BigQuery (or SQL)
- Designing & executing A/B tests and analyzing/interpreting results; performing website tracking
- Performing statistical analysis & scripting using Python or R; developing dashboards in Tableau
- Extracting key insights from analyses & tests, and delivering data-driven recommendations
YOUR SKILLS:
- Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
- Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
- Familiar with/ digital data platforms & tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
- Well-versed in core advanced analytics data mining & scripting tools such as Python, R, and SQL
- Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
- Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
- Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social)
- Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
- Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
- Comfortable working cross-functionally with/ technical & non-technical teams; presenting to leaders
- Strong verbal/written communication, negotiation, and presentation skills across the business
- Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
BENEFITS:As a Senior Digital Marketing Analyst, you can make up to a $90,000 base salary (depending on your experience).HOW TO APPLY:Please register your interest by submitting your resume to George Little via the apply link on this page. KEYWORDS: Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, GA 360, GA4, Google Tag Manager (GTM), Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager (DTM), BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, Display, Media Agency, Marketing Science, Advertising Services, ETL, Data Science, Marketing Analytics, Analyst, Campaign Analytics, Campaign Optimization