Reporting to the Art Director, the Senior Designer is a highly visible and influential team member, responsible for bringing campaigns to life in tactical execution, story-telling visually across a variety of print, web, and digital marketing channels. This role is responsible for elevating the quality, consistency and cohesiveness of all campaign work from brief to delivered in-market creative, while ensuring harmony between brand and business objectives.
Responsibilities:
- Support Art Director by running the day-to-day design execution for all assets and other on-brand digital & print experiences, actively own and execute decisions for all in-season work in an elevated, on brief and compelling direction.
- Work directly with creative team colleagues, cross-functional teams and business owners to translate briefs into executions that meet business needs while upholding core brand tenets.
- Facilitate and support designers in creating high quality, on-brand work that waterfalls down from overarching creative positioning/POV.
- Actively look ahead to problem solve and set up design projects for success, facilitate design team s success in speed to market, including seasonal templates, style guides, go-bys and more.
- A self-starter, this candidate is a strong active listener with a high degree of curiosity. They are able to quickly distill the needs and goals of a project and ask great strategic questions to unlock key insights, delivering exceptional creative that looks beautiful and drives performance.
- Be a UX expert, understand and implement best practices across print, web, email, and display marketing. Work with e-commerce team to ensure designs are aligned with usability, accessibility, and web standards.
- Ensure all design is consistent across multiple touchpoints, including emails, online advertising and store experiences continually work to understand and manage how different briefs connect back to overarching campaigns.
- Help guide junior creative staff through feedback and coaching to maintain consistent creative quality, to the standards of the1800flowers brand.
- Concisely and elegantly communicate design decisions/strategies to creative leadership and business owners.
Qualifications:
- Able to translate high level feedback from Creative Team leads into meaningful action.
- Eagerness to take ownership of campaign design across team.
- Must have excellent organizational and time management skills.
- Ability to work independently as well as across multiple, smaller sub-teams from various departments.
- Attention to detail while juggling multiple projects, priorities, and deadlines.
- Ability to multitask, handle pressure and meet deadlines in a fast-paced entrepreneurial environment, often without a lot of prescriptive direction.
- Self-starter with strong work ethic and a can-do attitude.
- Excellent planning and organizational skills and techniques.
- Communicate effectively among peers and senior management.
- Ability to influence, build relationships, understand organizational complexities and manage conflict.
- A balance of art & science ability to think creatively & strategically, with strong business mindset.
- A problem-solving mindset and willingness to challenge the established norms.
- Comfortable with using data throughout aspects of the role, turning consumer and social insights into strategic thinking.
- Passion for big iconic brands and desire to leave a mark.
- Know your stuff bring the capacity to ask meaningful questions and challenges, access data and cull it into sharp insights that justify great decisions and work.
Requirements:
- Bachelor's degree (B. A.) from four-year college or university; or six to eight years related experience and/or training; or equivalent combination of education and experience.
- Master skills in relevant programs such as Figma, Adobe Creative Suite, PowerPoint, workflow tools ex: Basecamp, Workfront, Asana, DAM systems such as Widen/Acquia, Bynder, BrandFolder.
- Ideal work experience blends a history of success in editorial/visual storytelling and retail/e-commerce industries.
- Excellence in use of photography, a keen eye for selecting and cropping artwork.
- Master typographic and grid skills.
- Deep understanding of print and digital best practices, from editorial grids and pre-press to CMS-driven web components, WCAG/ADA compliance, and overall UX flows.
The expected pay range for this position is $75k - $85k. The actual compensation will be determined by experience and other factors permitted by the law.