This person will manage a portion of our company's amazon advertising portfolios. They will be responsible for setting up campaigns, determining high-value keywords, setting bids and budgets, and analyzing the data daily to optimize and evolve the advertising strategy. Your analysis and recommendations will help make our marketing strategies more impactful and effective.
Responsibilities
- Conduct Advertising campaign research and analysis related to competitive landscape, market trends, and business development
- Develop keywords lists for campaigns
- Uncover insights and make recommendations based off of this analysis and research
- Distill complex marketing analysis into clear, simple presentations
- Track, analyze, and report advertising initiatives
- Optimize bids, budgets, campaign types within a portfolio to drive sales growth and optimize ad spend
Qualifications
- 1-2 years' experience holding an analytical role
- Bachelor's degree or equivalent experience
- Advertising or PPC experience preferred
- Amazon experience preferred
- Strong analytical skills & an ability to make sense of large sets of data
- Proficient in Microsoft Office Suite
- Must be organized, driven and reliable