This is a unique opportunity to join a rapidly-growing digital agency with a reputation for exceptional marketing services for B2B companies. Beacon Digital Marketing (BDM) is looking for someone who thrives in flexible environments, can work remotely to manage projects and deliverables, and is interested in a strong team committed to delivering outstanding services to our clients.Our clients are primarily sophisticated B2B companies offering complex services and products to senior leaders in enterprise companies, including cyber security, fintech, professional services, and technical software platforms. Therefore our team members must be comfortable interacting with C-level executives and speaking and writing to an educated corporate buyer.This is a full-time position with working hours of 9am-6pm EST, but may require occasional nights and weekends for specific clients. There is significant room for professional growth in this role over the next two to three years.Key Responsibilities
- Develop, implement, manage and analyze B2B paid media strategies, working in close coordination with our Director of Paid Media, Reporting & Analytics Manager, Creative team, and Account Directors.
- Maintain quarterly pipeline goal tracker for accounts under your management, updating performance on a weekly basis and implementing optimizations and proactively sharing recommendations for improvement.
- Work closely with Account Directors and Project Managers to communicate updates across client accounts and action optimizations, campaign launches, and strategic requests.
- Regularly attend client meetings to report on performance (weekly or bi-weekly) and assist with developing new strategies and provide impactful optimizations.
- Set up, QA, launch, and monitor paid media campaigns across Google Ads (search, display, YouTube), Microsoft Ads, LinkedIn, Facebook, X (formerly Twitter), Programmatic (native/display), direct placements, and emerging ad platforms such as Spotify, TikTok, and Reddit.
- Conduct on-going management and optimization for client campaigns with a focus on performance against quarterly pipeline goals, incorporating strategy and tactics, and budget management. Troubleshoot issues related to performance, ad delivery, and other related areas.
- Work closely with Reporting and Analytics teams to ensure all campaigns have the right tracking implemented to properly measure success.
- Assist in quarterly business reviews, owning the paid media portion of the report for clients under your management.
Requirements
- BS/MS degree in marketing or a related field.
- 3+ years of experience in digital advertising and paid media working with B2B related industries in an agency setting.
- 3+ years of managing B2B paid media campaigns.
- 2+ years of experience in developing and presenting paid media strategy to clients.
- Strong familiarity with Google Ads, LinkedIn, Programmatic (Basis), HubSpot, and Salesforce.
- Strong analytical skills and data-driven thinking with experience in developing and communicating pipeline reports to clients.
- Google Ads Search and Google Ads Display Certification.
- LinkedIn Ads Certification.
- Working knowledge of Google Data Studio and related analytics tools to measure, benchmark, and measure success of campaigns.
- Up-to-date with the latest paid media trends and best practices.
Benefits
- Medical, Vision, and Dental Insurance
- 401K
- Paid Time Off
- Paid Family Leave
- Tax Advantaged Savings Accounts
- Full-time remote work
- Work with a small, creative, and hard-working team of marketing professionals.
- Professional Development Opportunities
- A fun, supportive team based in the Hudson Valley with a strong and growing client base around the globe
$75,000 - $90,000 a yearWe're in the Happiness BusinessThat's why everyone on the team has a voice at the table. We're working together to build a great workplace with supportive colleagues, and opportunities for advancement and leadership.At Beacon Digital, our mission is to help B2B companies generate more leads, gain greater awareness among target audiences, and leverage technology to become more efficient marketing organizations. Drawing on many years of experience working with top global brands across a variety of industries, we work closely with our clients to achieve measurable business results with our online strategies. Our team includes a number of seasoned marketing professionals, expertly assembled to meet the unique needs of each client. Our services span many facets of marketing, including: digital marketing strategy consulting; lead generation and lead nurturing campaigns; online advertising strategy and management (SEM/PPC); search engine optimization (SEO); social media strategy, management, contests and advertising; email marketing; marketing automation and CRM integrations; marketing analytics, and much more. Beacon Digital was founded in Beacon, NY, in the scenic Hudson Valley, but our remote workforce is located throughout the United States. Learn more about us at Everyone belongs at BeaconWe welcome those from all walks of life, across race, gender, sex, age, religion, identity, education, disability, and citizenship or veteran status.The path to more diverse representation in marketing and within our company does not end with a statement. In fact, a statement is where it begins. Our greatest strengths will always be our differences, pushing us to reach global audiences and to challenge the status quo. We promise to keep listening, keep learning, and keep paying attention to ensure that we are building a culture in which all voices are included and heard.
Apply Now: Interested candidates should submit a resume and cover letter. No agencies, please.