Who We Are:
At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.
We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to Be IRL this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired come work with us at M Booth.
We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Director to join our growing Lifestyle team!
We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the Lifestyle space, supporting breakthrough press efforts on a team that blends digital expertise with a robust influencer and PR discipline.
Some things to know about us:
Team is everything. We pride ourselves on being ego-less (or close to it). If you like being part of a supportive and selfless group of people, there s a good chance you ll be a fit.Intellectual curiosity is rewarded, even more than raw intelligence. If you love to read, consume media, do cool things, we d love to chat.We take our jobs very seriously, but we do not take ourselves very seriously. If you do not have a sense of humor, please don t apply.What You ll Do:
- Day-to-day outreach driving breakthrough feature coverage for marquee clients in marquee outlets (from national broadcast to wide-reaching digital outlets)
- Drives significant media relations activities; sells in variety/diversity of pitches and stories on behalf of client brands
- Thinks holistically about client s business; proactively and consistently brings ideas, pitch angles and new opportunities
- Counsel clients on effective earned media strategies; builds strategies that show movement and pinpoint how we ll win
- Partner with colleagues in other departments when necessary to develop and execute multi-channel media strategies
- Ability to mentor and manage team
- Proven ability to effectively organize multiple deadlines across accounts and teams
- Advanced writing, editing, research ability
- Ability to work independently and in a team environment
- Candidates have finger on the pulse of culture and lifestyle news - brings constant momentum and energy to news-jacking on client behalf
- Helps trouble shoot road blocks and comes up with creative solves to create news when news isn t breaking through
- Trains third party spokespeople
- Edits media materials and documents
- Identifies, negotiates, and supervises activities of spokespeople
- Grows and maintains key media contacts
- Proficient in using social channels to monitor editorial contacts social media posts/content for pitch ideas and insights
- Creates and maintains social media editor list and can secure coverage for clients on editorial social channels (Facebook LIVE, Snapchat Instagram); shares new opportunities with agency and maintains relationships on behalf of agency
- Directs team on monitoring social media trends to help frame stories
What You ll Bring
A tenacious, bulldog approach to generating press, with 5-8 years of experience pitching media day-in-day-out
- Understanding of the lifestyle media landscape with exceptional network of media contacts (luxury, nice to have)
- Solid foundation in public relations both traditional media and digital
- Skilled in motivating teammates and helping them grow
- In touch with cultural and industry trends
- Experience managing a 2-3 direct reports
- Experience and/or passionate about the lifestyle, food/bev scene
- Bachelor s Degree
- Travel is required from time-to-time (within reason and barring pandemic set-backs)
What We ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Location: Remote or in the New York office
- If you plan on working remotely, we can accept applicants from the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.