Crispin is seeking a dynamic and experienced Media Manager to join our innovative advertising agency. The Media Manager will be responsible for developing and executing comprehensive media strategies across various platforms to effectively reach target audiences. The ideal candidate will have extensive experience in media planning, buying, and optimization, with a strong focus on META platforms and Google Paid Search SEM.
Responsibilities
- Manage and oversee day-to-day advertising campaigns for clients including programmatic, content partnerships, affiliate, paid search (Google, Bing) and social ads (Meta, TikTok)
- Digital channel planning with the support of the larger team
- Construct comprehensive and well-thought-out recommendations/ presentations to support enterprise brand initiatives
- Work with publishers to develop campaigns, from planning to executing to optimizing across digital channels
- Managing budgets, targets, and daily optimizations with strategic support from the team
- Support in client communication on media campaigns and deliverables within larger strategic team
- Identify opportunities for strategic AB testing and continual optimization within client accounts
- Evaluate proposals and negotiate partnerships to achieve maximum value for the client. This includes understanding the differences in digital targeting - contextual, audience, behavioral, etc.
- Share subject matter expertise within internal and external teams
- Own reporting and insights/recommendations for client campaigns, with a deep understanding of Excel, Google Analytics, and nuances of platform reporting
- Monitor analytics and key metrics against clients goals
- Monitor the trafficking of ad tags and creative assets throughout the campaign across all media
Qualifications
- NY based and able to work on-site 3 days per week
- Minimum 3-5 years digital media hands on keyboard experience, preferably working with or for an agency
- Knowledge of digital channels such as programmatic, site-direct, content syndication, OTT and podcasts is preferred
- Bachelor s degree or equivalent
- Strong analytical skills and use of Excel for reporting is required
- Previous experience in digital ad placement (paid search, social, display) is required, preferably at an agency
Compensation Range: $63,000 - $92,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, job-related qualifications/skills, and geographic location. The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/dental/vision insurance, matching 401(k), FSA and HSA accounts, flexible vacation policy, sick time, paid parental leave, paid medical leave, STD/LTD insurance benefits, and generous holiday calendar.