Media Advertising Manager
: Job Details :

This position is responsible for working closely with the Director, Advertising, as well as Cotton Incorporated s media agency and Brand Partnership partners to develop and execute Cotton Incorporated s advertising outreach to the consumer via media amplification efforts. The position contributes to campaign development, media strategy, and research and analytics for a variety of channels including television, digital media, print, social media (including Influencers) and audio. The Media Advertising Manager is also involved in the development, maintenance, and optimization of multiple targeted media plans designed to drive awareness and consideration for cotton, including support of the Brand Partnership department s advertising efforts. Additionally, the position should consider holistic media symbiosis between divisional efforts including but not limited to experiential, events, and collaborations. The Media Advertising Manager will work as part of an integrated team, collaborating on a multitude of digital/social programs such as Instagram, YouTube, Tik Tok and Pinterest including paid amplification, SEM, community management, SEO, and analytics.