Responsibilities:
- Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
- Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
- Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
- Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
- Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
- Build measurement capability and advocacy across your vertical and with cross-functional partners
Knowledge, Skills & Abilities:
- Ability to structure and conduct analyses to generate insight and recommendations
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
- Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or econometrics modeling
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
- Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of the platform
- A strong understanding of the digital advertising and measurement ecosystem
Minimum Qualifications:
- Bachelors degree in a quantitative or business field or equivalent years of experience
- 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
- Experience with ads measurement
Preferred Qualifications:
- Advanced degree in business, math, economics, engineering or a related field
- Direct work experience with top performance or brand advertisers
- Experience with ads measurement for one or more of the following verticals: apps, ecommerce, technology, entertainment, travel, telco, or finance
- Experience building and influencing client or partner relationships
- Experience with team or peer leadership and development