Are you someone who prides yourself in knowing who your customers are, what they need, and delivering products and solutions that fulfill their unmet needs? Are you someone who quickly navigates problems and adroitly rallies people across various departments to drive initiatives forward toward tangible outcomes? Are you looking for greater business exposure, accountability and the opportunity to impact the DNA of a company?
Reporting to the CMO, help cultivate B2B marketing into a best-in-class organization that delivers undeniable value to prospects as well as current partners. Become the company s #1 voice of the customer, infusing passion for what we do and empathy for our clients challenges into strategies and outcomes that will wow and connect with our various audiences.
NOTE: This is an onsite position at our offices in White Plains, NY (4 days/week onsite; 1 day/week working from home).
Key Responsibilities
Messaging & Positioning
- Keep your finger on the pulse around the marketing/advertising/retail industries; constantly discover/uncover new customer and market trends and insights
- Gain intimate knowledge of Ripple Street s various client personas at brand advertisers and agency partners
- Develop a deep understanding of Ripple Street s platform solutions and capabilities within the context of market needs/fit to successfully develop, position, package, and
- Work closely with go-to-market leadership to craft and enable value-based messaging, positioning and story lines throughout the buyer s journey; with deep consideration for how messaging translates in different channels/formats (e.g., social posts, website, SEO/SEM, sales collateral, etc.)
Marketing Campaign Development & Execution
- Get creative! Conceptualize creative, surgical marketing campaign strategies across Ripple Street s O&O channels that support the full buyer journey from awareness to consideration and client re-engagement (renewals)
- Lead the execution of marketing initiatives on time and to budget (leveraging internal stakeholders and external partner/vendor support), continually reviewing performance metrics, identifying innovative new ways to drive demand, and optimizing campaigns accordingly
- Work closely with leadership to develop and execute a robust tradeshow conference strategy
- Develop creative briefs to guide creative direction for internal/external communication needs, including print, digital, and video assets
- Create and implement marketing automation strategies to streamline processes
- Actively monitor demand conversion throughout the Sales & Marketing funnel, identify challenges and potential solutions, and present ROI analysis/future recommendations to leadership
- Continually assess Marketing performance and strive to drive higher results whenever possible
Sales Enablement
- Collaborate cross-functionally to develop high-quality materials/collateral across channels that gets Sales team excited to leverage as assets, ensuring consistent messaging and branding
- Manage library of content; and most importantly, consistently drive awareness and adoption of available content with the Sales team
Key Skills & Qualifications
- Bachelor's degree
- Metrics-driven and insatiably curious with 3-5+ years relevant Marketing experience; ideal candidate can demonstrate direct responsibility for delivering revenue through marketing and sales channels
- Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion
- Left Brain + Right Brain by nature; strong ability to glean insights from data and quickly use learnings to calibrate campaigns and create better content/copy
- Must be a self-starter who excels at cross-functional multi-tasking/project management and thrives in a fast-paced, dynamic environment
- Great interpersonal, collaborative and oral/written communication skills
- Deep proficiency in Microsoft office suite, with strong Excel and PowerPoint skills
- Quickly learns new technology Sales & Marketing platforms (experience with Sales and Marketing platforms such as Salesforce, Pipedrive, LinkedIn Navigator, Winmo, Survey Monkey, and Hubspot a plus)
If you feel you don t meet 100% of the qualifications above, don t hesitate to apply. Ripple Street is all about Culture Add, not Culture Fit we believe in hiring great people, not just skills. That s because we know we serve our community and clients better when we involve as many different perspectives in our problem solving process as we can. Our team is made stronger by what makes you unique, so we hope you ll bring your whole self to the job.
If you re passionate to learn and excited about what we re doing, we want to hear from you.
About Ripple Street
Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale.
View our case studies to learn how Ripple Street s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales:
For more information, visit
Top 3 reasons to join our company:
We are in an incredibly exciting, emerging space in marketing and advertising that we believe represents the future of how brands can create deeper relationships with consumers.Clients struggle to put us into a specific bucket because we provide the whole package that brand marketers look for - we LOVE that. No one else provides deep product sampling experiences, authentic consumer generated content, and extensive social engagement throughout several phases of our programs like we do.We are rapidly growing and always thinking about how to keep our employees happy. Yes, we make sure you have comprehensive benefit options, a generous vacation policy, open access to company leadership, and an expansive office with near-Google like perks (i.e., free lunches). But more than that, we love the diverse, quirky group of people who we bring into the family, and we do our damn best to build a work culture and environment that helps our employees grow and feel safe.
At Ripple Street, we are committed to:
- Welcoming you to our friendly, fun, passionate, and results-oriented team
- Giving you the tools and support you need to be successful
- Providing significant opportunities for growth
- Offering a generous vacation and PTO policy, as well as a comprehensive benefit package that includes health, dental, and vision