Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together.Marketing Insights Research - Reality Labs AR Responsibilities
- We're seeking a Marketing Insights Researcher for the RL Marketing Insights team. This individual will be an integral part of Marketing Communications and Product Marketing teams, and they will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate an ability to harness and translate strategic insights into actionable marketing plans, a hunger to drive significant business result/impact, and an orientation toward strategic thinking to drive product/brand outcomes. They should have experience in building strong cross-functional partnerships and developing insights and strategy for hardware/physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. They will independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
Minimum Qualifications
- 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
- Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
- Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies
Preferred Qualifications
- Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience with physical products is preferred (in contrast to software)
- Experience in brand building and brand strategy development
- Experience thinking holistically/creatively in addition to technically/analytically
- Experience working well in a dynamic and fast-paced environment
- Experience collaborating proactively and effectively with a broad variety of partners
- Experience in shopper insights, purchase journey and overall category management and retail execution