Location: Orangeburg,NY, USA
Who We Are: Aluf Plastics is a large manufacturer of trash bags and a wide range of products serving the packaging and container industry. The company comprises two manufacturing facilities, one each in New York and Texas. With over 40 years as a family-owned business, here at Aluf we pride ourselves on delivering a world class customer experience. We are the only bag company to earn the Best Customer Service Award from the ISSA, (International Sanitary Supply Association.) In addition, our company continues to expand aggressively with our state-of-the-art new technology on the production floor. With all this exciting growth, our core values and principles continue to be the same. We produce here in the USA and we treat each and every customer with the greatest appreciation and professionalism. These are our guiding principles and the backbone of our company they will always remain true.
Why work at Aluf Plastics: We set out to create a company culture that is enjoyable, rewarding, and where there is continuous growth opportunity. Demonstrating dedication, initiative, sound judgment, and a positive demeanor fosters opportunities for career advancement within our company. In return, there are numerous perks and benefits including:
Competitive Salary
Performance Based Bonuses
Healthcare Benefits: Medical, Dental, Vision Plans
Retirement Savings Plan (401K)
Life Insurance
Paid Time Off
Aluf Plastics is seeking a dynamic and experienced Director of Marketing who is responsible for managing all marketing operations of the organization including development, planning, and execution of various marketing programs and advertising initiatives in support of the organization s growth goals and reputation. The Director of Marketing interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organization s marketing budget.
Responsibilities:
Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organization s goals.
Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
Drive the company s brand strategy.
Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Administer the company s digital marketing program, including social media, internal website and email campaigns to ensure brand consistency.
Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
Manage marketing distribution channels including website, email, social media, and print.
Manage online reputation for the agency and individual locations. Generate positive online reviews and respond to reviews.
Design print ads, flyers, emails, and websites.
Maximize website performance, track keyword rankings, and implement SEO strategies.
Approve and track to budget marketing expenditures.
Set and achieve strategic goals related to advertising and marketing campaign initiatives.
Understand and guide efforts in graphic design as well as website creation and maintenance.
Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.
Conduct market research and stay abreast of competitor positioning.
Manage co-operative advertising programs with insurance companies.
Support Sales in new business development initiatives.
Manage marketing team
Qualifications: