Marketing Associate
: Job Details :

Bridge acknowledges and values the individuality of each person, recognizing that our people are the foundation of our success. We are committed to creating an inclusive environment where everyone feels respected and valued. In addition to our business objectives, we strive to make a positive impact in our communities and uphold ESG principles at our properties and corporate locations. We evaluate all candidates based on their merit, without any prejudice towards race, color, religion, sex, age, disability, sexual orientation, national origin, or any other category protected by law.

We understand that joining a new workplace is a significant decision. To help you gain deeper insights into our culture, we offer Culture Conversations. This initiative reflects our commitment to transparency, diversity, and inclusivity. Culture Conversations are voluntary, one-on-one sessions designed for applicants to connect directly with our diverse staff members. It's your chance to explore the Bridge work environment, ask questions, and get a genuine feel for what it's like to be part of our team.

Make an impact

As a Marketing Associate, you will manage and develop our marketing footprint including digital combing your knowledge of the web, email campaigns, and social media publishing with your business acumen to make impactful marketing contributions and tell Bridge's story. You will work with a small, dynamic group of driven professionals responsible for conceptualizing and implementing a superior client experience for those that touch Bridge, whether as a first impression or after years of being an investor. Our primary marketing touchpoints include responsibility for the BIG website, conferences, events, public relations, and social media platforms. You will have the opportunity to take ownership of and drive innovation, design, and experience across our digital footprint.

Responsibilities:

• Take a futurist approach to developing the strategy to ensure we are at the forefront of innovation and trends.
• Take ownership of Bridge's digital marketing strategy, using a story teller's mindset to create content that engages across various platforms.
• Leadership role in the organization and execution of annual investor meeting as well as ad-hoc events.
• Support periodic (annual, quarterly and/or monthly) reporting to existing clients.
• Manage quarterly video review in conjunction with reporting.
• Maintain active social media presence across BIG's social media platforms.
• Establish and measure KPIs such as email CTR, social media engagement, and website traffic.
• Maintain website content, including SEO, while working closely with sr. graphic designer.
• Maintain marketing CRM database and report on activity performance.
• Own email marketing strategy and implementation.
• Liaise with other groups to maintain an active profile of Bridge in the media and at conferences.
• Work with senior executives across multiple verticals to deliver digital marketing content.

What you should bring:

You should be highly motivated, energetic, and creative, with proven experience developing and delivering digital content across multiple platforms. You will be a skilled communicator able to work with senior executives and take ownership of the organization's digital marketing strategy with an eye on always trying to raise the bar in a fast-paced, collaborative environment.

• Minimum of 3 years marketing experience with experience within a financial services, investments, or consulting environment being advantageous but not required.
• Experience developing and delivering a marketing strategy, including digital
• Demonstrable experience in development and creation, including ghost writing across multiple platforms
• Experience with HubSpot for CRM management and marketing campaign deployment across email, social media, and content publishing.
• Experience with Wix or website management platform a plus.
• Experience with Wistia or content management software a plus.
• HTML experience a plus.
• Graphic design experience a plus
• Demonstrable experience creating and delivering content for LinkedIn
• Ability to thrive in an entrepreneurial environment and comfortable managing multiple work streams and projects concurrently
• A self-starter, roll-up-the-sleeves attitude with a strong sense of urgency

Compensation for this role is $145,000 - $155,000 + Bonus

What you can be part of

Bridge s Client Services Group works directly with some of the largest and most sophisticated institutional investors in the world. The team is a fast-growing business unit, responsible for raising capital across Bridge s four investment verticals, managing communications with current and prospective investors, and marketing the firm and its strategies.

What we offer

• Generous base salary and bonus program
• Full benefits suite including 401K, above-average PTO, Parental Leave, and Medical, Dental, Vision
• Access to benefits concierge service
• Access to Mental Health & well-being service
• Be part of a culture that is truly open door, with access to mentorship, leadership training, career advancement, and innovation
• Opportunities to join employee resources groups and participate in events hosted by the Bridge Women s Network, Black Inclusion Group, BIG Pride, Allies for AAPI, Unidos Latino and Hispanic Group, Bridge of Honor Veterans, and Advocates for Accessibility
• Opportunity to be involved in community outreach and charity events

Get to know Bridge

Bridge is a leading, vertically integrated real estate investment manager, diversified across specialized asset classes. Bridge combines its nationwide operating platform with dedicated teams of investment professionals focused on select U.S. real estate verticals: residential rental, office, development, logistics properties, net lease and real estate-backed credit. Bridge is well-regarded for its high integrity and collaborative leadership culture that rewards both individual thinking and team decision-making. Our leaders are seasoned professionals who bring their vast experience and high standards of excellence to their work. Our leaders value career development and take seriously the role they play in developing next-generation leaders. Bridge professionals embody accountability and seek to deliver high-quality results through creativity and innovation.