The Managing Editor, Content, is responsible for writing and producing content for a new AOM product aimed at reaching new audiences through short-form textual summaries and briefs. The position requires day-to-day operations of launching a new content product, generating and reviewing compelling precise and high-quality content, and growing revenue. Within 6-12 months, the Managing Editor is also responsible for identifying, selecting and managing writing contractors as required to achieve content initiative outcomes.
Manage the day-to-day operations and workflows of new content product(s):
- Write clear, concise, consistent and compelling content for new content product(s).
- Edit and publish 250- to 450-word articles, as well as multimedia including brief videos and slideshows, on trending business news and workplace topics.
- Interview AOM Scholars who have previously published AOM articles and produce high quality copy from the academic research.
- Develop content calendar to meet content publishing quotas and content delivery deadlines.
- Track and analyze content usage metrics; produce trend reports and identify future data-driven opportunities.
- Responsible for product workflows and outputs via AOM content systems and WordPress.
- Manage content platform creation and administration with input from Content Strategy Director.
- Work with content licensees to improve content and bring forward new content types to suit the market.
- Support social media and other reader engagement efforts.
Oversee and manage outsourced writers:
- Identify and select writing contractors to produce content and meet output goals.
- Collaborate with writers, staff, and vendors to achieve results.
- Review and edit content created by others to interpret, clarify and improve content to engage members and audiences.
Solicit and integrate feedback from stakeholders to improve content quality and output. Grow new content revenue opportunities:
- Explore ways to monetize new AOM content channels through licensing and/or subscriptions models
- Align any new content channels with the AOM member value proposition
- Set key revenue milestones for any content initiatives
Develop policies/written procedures related to new content development:
- Establish policies on creating new content channels as it relates to an AOM content strategy.
- Build a new content procedural guidebook to focus on:
Policies for creating new content
Audience recognition and development
To-market business models
Establish content licensing partner relationships:
- Conduct market research on content providers.
- Facilitate content licensing discussions with potential licensees.
- Maintain relationships with content vendors (production, digital systems, editorial, etc.).
Education and Experience:
- At least 10 years of professional writing, editing, and publishing experience
- Knowledge of digital publishing bachelor s degree in communications, journalism, or English preferred
Skills and Abilities:
- Thorough command of written English and familiarity with common style guides (AP, Chicago, etc.)
- Ability to create and manage content calendars and content flow processes
- Ability to identify, select and manage writers
- Familiarity with content publishing platforms such as WordPress
- Ability to implement new work solutions or propose new policies
- Negotiating skills to develop contracts and manage vendors
- Solid analytical and decision-making skills to make sound judgments in AOM s best interests
- Highly developed service orientation, communication, teamwork, and interpersonal skills with ability to interpret, lead and translate information across a multi-faceted organization working towards common goals.
- Sound decision-making, critical-thinking and problem-solving ability.
- Ability to take ownership and initiate, coordinate, manage and execute multi-faceted projects and demonstrate agility while paying close attention to detail in a deadline driven environment.
- Solid work ethic, personal integrity, and high professional standards.
- Strong technology aptitude and computer skills with the ability to quickly learn and navigate new systems.
- Ability to understand and appreciate the needs of the association industry and higher education/scholarly market.
Hybrid Work Environment and Travel Requirements
This position is hybrid and may require occasional travel to the AOM office. Periodic, domestic and/or international travel may be required, approximately 5% annually. Travel typically includes the use of various methods of transportation (car, plane, rail), depending on the location.
Please provide portfolio and/or writing samples with application submission!