Lifecycle Marketing Manager
: Job Details :

The Hired Guns are seeking a Lifecycle Marketing Manager to support customer engagement and retention for a rapidly-growing haircare line.The Nitty GrittyThe backstory on the organization and why they need to hire you!An eco-first, rapidly-scaling D2C haircare startup is looking for a strategic Lifecycle Marketing Manager to optimize and execute campaign strategies across channels. With the goal of driving customer adoption, engagement, and re-engagement, you will execute end-to-end campaigns via email, SMS, paid retargeting, and push notifications. (This includes building flows and integrating digital marketing, e-commerce, and CRM software platforms.) This role is all about testing, learning, and refining all personal journeys while staying on top of industry trends and best practices.Why You?How youll know if youre a fitYou have 2+ yrs in a digital marketing position with a focus on audience segmentation and email marketing. You have experience running campaigns on CRM platforms like Iterable or Clayvio and have worked in e-commerce platforms as well as Google Analytics. You think strategically about customer journeys for B2C and B2B spaces, using behavioral insights to create and establish personalized relationships with customers. Youre someone who naturally combs the competitive landscape and explores ways to apply your findings. A driven self-starter, you have strong attention to detail, the ability to prioritize effectively, excellent multitasking, and a positive, can-do attitude.The Inside SkinnyWhy you should quit your job right now and join this organization!Ready to manage lifecycle marketing at a hot D2C start-up? This is a rare opportunity to join a super-hot brand with crazy customer engagement and help them deepen their consumer loyalty roots even further. In addition to being part of an exciting brand (everyone you know will be jealous of your new gig!), youll get the chance to work with highly energized and collaborative colleagues while learning from some of the best retention marketers in the business.The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.#J-18808-Ljbffr