We are working with a growing B2B2C Fintech Startup firm based here in New York that is looking for a Performance Marketing Lead to join their team. This person will report directly into the CMO of the business, and should be a strategic B2B marketer with a special focus in demand generation & performance marketing. This is a hybrid role in New York, NY.
*Must have previous experience in Financial Services or Insurance*
Responsibilities:
- Drive paid media campaigns from strategy to execution
- Work closely with legal & compliance to ensure requirements are met
- Focus on marketing initiatives for new product launch including messaging strategy, content, email marketing, paid media, content, collateral and working with PR
- Prepare analysis and presentation materials for partnership pitches, board meetings, and internal projects
- Maximize exposure and brand engagements
Qualifications:
- 7+ years of experience in a B2B marketing role, focus on performance/demand generation
- Financial services experience
- Previous agency experience a plus
- HubSpot experience preferred*