Head of Marketing
East Coast
Hybrid - Travel to BCA Research's Headquarters in Montreal 1-2 times/month
About Us.
BCA Research is the leading independent provider of global investment research. Since 1949, our mission has been to shape the level of conviction with which our clients make investment decisions, through the delivery of leading-edge analysis and forecasts of all the major asset classes and economies.
This role directly reports to the CEO of BCA Research and sits on the BCA Leadership Team.
What will you do?
- Be a player coach who can guide the company s strategic direction while also rolling up your sleeves and fixing processes
- Successfully modernizing an information services organization s marketing operations, go-to-market, and making it digital first
- Marketing strategy, brand, PR, value proposition, lead generation, product launches, sales collateral
- As a member of Leadership team, you will help ensure successful execution of the Value Creation Plan (VCP) and steer successful organization transformation to deliver consistently accelerating revenue growth
- Oversee a team of ~4 of content marketers, marketing operations professionals, and PR/Comms
- Optimize lead generation process to produce enough high-quality leads to achieve new business and account growth targets
- Partner with Research/Sales on incubation and piloting of new and innovative products; develop existing products based on client feedback and market opportunity
- Own the BCA value proposition and optimize how customers perceive the value of our products, to improve customer lifetime value through improved retention and increased contract value
- Crisply and effectively communicate BCA s differentiated value propositions to prospect clients across all client touchpoints
- Set up machine to increase brand awareness and use media content to drive marketing/sales funnel
- Set and achieve realistic goals that align with achievement of BCA financial goals (revenue/EBITDA)
- Reliable and regular reporting to the organization on key metrics, campaigns, and plans
- Ensure resources are aligned toward highest commercial priorities and firm is on pace to successfully meet budgeted goals
An ideal candidate will have the following attributes:
- 7-10 years of experience, including successfully building and leading marketing teams
- Record of success in a B2B marketing role ideally focused on financial services clients
- Knowledge of marketing operations, including what good looks like, and a successful track record of standing up end-to-end process
- Launching new products and providing insight into product development
- Orientation, decisiveness, and curiosity
- Obsessive ethic that puts users and delivering value at the center of decision making
- Acumen, including an instinct for monetizing a product and excitement for seizing upon commercial opportunities
- Collaboration skills that role models to other company leaders how to collaborate and exert influence to drive business initiatives forward
- Spirit and comfort with ambiguity
Why Us?
We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, 401K retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.
The base salary range for this role is from $240,000.00 USD - $280,000.00 USD (salary to commensurate with experience). In addition to the base salary, this position is also eligible for a variable bonus scheme administered at the sole discretion of the Company.
BCA Research provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.