Location: New York,NY, USA
Title: General Manager Brand Design Location: Long Island City, NY, US, 11101
* Present brand design strategy/concepts to leadership as appropriate or necessary
* Provide strategic oversight and design input as appropriate and sign off on all executions / implementations
* Oversee and manage all brand design projects, across all mediums, ensuring that all projects reflect JetBlues brand values and guidelines
* Work with cross-functional teams/departments to ensure JetBlue brand is presented consistently and appropriately on brand design projects, such as aircraft livery, aircraft interiors, airport signage and consumer collateral
* Coordinate with copywriters to ensure consistent design and messaging and that all deadlines are met
* Develop creative platforms for new products, brand refreshes and external/internal marketing communications programs
* Review creative briefs for outside agencies/business partners and oversee the design elements of all brand projects
* Lead the creative team of designers and copywriters to create strategically appropriate creative ideas that can build the JetBlue brand.
* Take a significant role in the development of crewmembers to support the engagement, growth, goal achievement
* Enhance internal workflow and development of efficiencies for scaled growth and cross-functional optimization
* Bachelors Degree in fine arts, graphic/communication design, copywriting, advertising, marketing or related field
* Six (6) years experience in graphic/communication design, environmental design, creative direction including copy and design, or related field in-house or at an agency
* Excellent presentation skills and ability to communicate with stakeholders at all levels of JetBlue
* Four (4) years of leadership experience in design-related environment
* Expert knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)
* Available for moderate overnight travel (up to 30%)
* Able to work flexible hours and be available for an emergency response on short notice
* Must pass a ten (10) year background check and pre-employment drug test
* Seven (7) years experience in graphic/communication design, environmental design, creative direction or related field
* Web design experience
* Experience designing for all media, including print and digital
* Demonstrates sound knowledge of all press publishing processes, concepts, and techniques
* Experience presenting design concepts and solutions to senior leadership and to internal and external stakeholders
* Experience influencing; selling ideas to others and using solid negotiation skills
* Understands components of a budget
* Experience interacting with Executive Leadership
* Demonstrates ability to work well with other Crewmembers and represent the department favorably to internal and external stakeholders
* Understands JetBlues brand guidelines and culture
* Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlues confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
* Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
* Uphold JetBlues safety performance metric goals and understand how they relate to their duties and responsibilities