Executive Director, Marketing Science
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds.
Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing. The breadth of skills required to lead this transformation is important: our leaders know how to use data:
- to inform audience strategies in support of the planning team,
- to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy,
- to measure business outcomes driven by our marketing efforts,
- to understand drivers for business growth to support our clients marketing decisions.
The Marketing Sciences team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals.
We are looking for an Executive Director on the Marketing Science team, a leader who will be accountable for the analytics strategy and for the delivery of our work across audience analytics (budget setting, audience strategy, segmentation, learning agenda, etc.), investment and activation analytics (optimization, post campaign analytics, etc.) to lead a portfolio of accounts across OMD USA. You will own the relationship with key clients, supported by Directors, Senior Directors and Executive Directors and manage a team of 50+ people. Collaboration with other leaders across Planning, Investment and Business Operations is key to deliver on your clients business objectives.
External facing responsibilities:
- Set the vision, strategy and roadmap to deliver bleeding edge marketing sciences solutions on your portfolio of clients,
- Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities
- Encourage creative use of data to solve client s business challenges and support client s growth, in close alignment with Planning and Investment teams
- Deliver thought leadership by exploring new ways to enhance, develop or execute insights through data and analytics (new partners, new technologies, innovative use of existing solutions)
- Develop best in class audience solutions, in collaboration with Planning and Investment teams
- Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
- Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc..)
Internal facing responsibilities:
- Provide methodological support, coaching, training and advice to your direct reports and to the broader OMD teams
- Recruit new talent
- Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high quality marketing sciences services across the agency
- Build the pipeline and be responsible for the revenue goals of OMD Marketing Sciences
- Actively help to develop and grow OMD Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network,
- Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
Required skills:
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
- Expertise in audience-based marketing and data-driven advertising
- Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
- Comfortable working in ambiguous situations
- Passionate about driving change by adopting emerging technologies in the advertising space
Education & Experience:
- A university degree and 15+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.