Job DescriptionEmail Marketing Specialist (Pardot Certified)Position Summary:The Pardot Email Specialist will help drive Jefferies' email marketing capabilities to a best-in-class program. Jefferies is revamping its email marketing capabilities to better support its rapid growth, as well as deepen client engagement. We are seeking a Salesforce certified Pardot specialist to join the marketing team and work with key stakeholders across business lines to build and deploy global email campaigns. You will partner with marketing team members on the continuous improvement for tactical campaign programs, intelligence reporting, and opportunities to maximize campaign effectiveness. You will leverage the marketing tech stack and team resources to design, build, and deploy email campaigns for the firm. Responsibilities:
- Help execute Jefferies' email marketing programs by leveraging Salesforce Pardot.
- Oversee our global polling/voting campaigns involving multiple email touchpoints.
- Leverage Pardot to create repeatable and scalable processes that reduce errors and time to market.
- Execute on the design, build and implementation of multiple complex and concurrent campaigns using Stensul built templates, dynamic content, assigned senders, dynamic lists, and suppression lists.
- Track and evaluate prospect engagement and program effectiveness using data analytics and intelligence reporting.
- Build and maintain automated customer journeys such as welcome campaigns, thank you emails, re-engagement, browse abandon, etc.
- Build and use Pardot landing pages and Pardot form handler, staying current on platform and adjacent technologies and teaching others as requested.
- Partner with IT to enhance contact management infrastructure and identify best practices for managing marketing's database of contacts.
- Work with team members to support, develop and communicate email marketing campaigns across different channels.
- Oversee the configuration, ongoing maintenance, and optimization of our Pardot instance.
Qualifications:
- 5 - 7 years of experience in email development, and execution.
- Must be certified as a Salesforce Pardot Specialist. Pardot Consultant a plus.
- Deep understanding of Pardot's engagement history dashboards and connected campaigns
- Expert level skills using Pardot for dynamic content creation, automation, targeted email campaigns, and dynamic list management.
- Working knowledge of HTML.
- Marketing experience in financial services or related industry.
- Familiarity with MarTech tools: Salesforce CRM, Stensul, Workfront, Google Analytics, etc.
- Knowledge of other ESP's a plus: Marketo, Eloqua, Marketing Cloud, Klaviyo or others
- Ability to partner with Creative Services (in house and agency partners) and lines of business leads to understand strategic positioning and tactical dependencies.
- Analytical and decision-making skills to identify and prioritize critical issues.
- Understanding of list hygiene, data management and scrubbing
- A/B testing knowledge
- Strong project management skills
- Ability to work in a fast-paced global environment.
- Excellent communication skills to articulate results/ issues to senior management.
- Proven record of showing good judgment, strategic mindset, sense of urgency and attention to detail
The salary range for this role is $100,000 - $120,000.About UsJefferies Financial Group Inc. (''Jefferies,'' ''we,'' ''us'' or ''our'') is a U.S.-headquartered global full service, integrated investment banking and securities firm. Our largest subsidiary, Jefferies LLC, a U.S. broker-dealer, was founded in the U.S. in 1962 and our first international operating subsidiary, Jefferies International Limited, a U.K. broker-dealer, was established in the U.K. in 1986. Our strategy focuses on continuing to build out our investment banking effort, enhancing our capital markets businesses and further developing our Leucadia Asset Management alternative asset management platform. We offer deep sector expertise across a full range of products and services in investment banking, equities, fixed income, asset and wealth management in the Americas, Europe and the Middle East and Asia. At Jefferies, we believe that diversity fosters creativity, innovation and thought leadership through the infusion of new ideas and perspectives. We have made a commitment to building a culture that provides opportunities for all employees regardless of our differences and supports a workforce that is reflective of the communities where we work and live. As a result, we are able to pool our collective insights and intelligence to provide fresh and innovative thinking for our clients. Jefferies is committed to creating and sustaining a diverse workforce and encourages applicants from all backgrounds to apply. This includes applicants from historically underrepresented groups, including women, racial and ethnic minorities, members of the LGBTQ+ community, military veterans, and individuals with disabilities or who are neurodiverse. Jefferies is an equal employment opportunity employer, and takes affirmative action to ensure that all qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, ancestry, religion, gender, pregnancy, age, physical or mental disability, marital status, sexual orientation, gender identity or expression, veteran or military status, genetic information, reproductive health decisions, or any other factor protected by applicable law. We are committed to hiring the most qualified applicants and complying with all federal, state, and local equal employment opportunity laws. As part of this commitment, Jefferies will extend reasonable accommodations to individuals with disabilities, as required by applicable law. All employees must follow Jefferies' COVID-19 protocol policy, which is subject to change.