Director of Audience StrategyMedia $140,000 - $155,000Remote - EST or CST THE ROLE- Director of Audience Data StrategyA top-tier media agency is seeking a talented and experienced Director of Audience Data Strategy for its team! Reporting directly to the SVP level, this individual will be responsible for developing and executing comprehensive audience data strategies to optimize advertising campaigns, enhance targeting capabilities, and drive performance metrics for their impressive list of clients.RESPONSIBILITIES:
- Develop and implement data-driven audience strategies aligned with client objectives and campaign goals.
- Collaborate with internal teams to identify key audience segments and refine targeting parameters based on data insights.
- Utilize advanced data analytics tools and methodologies, including LiveRamp and DoubleVerify, to segment audiences effectively.
- Continuously evaluate audience data sources to ensure accuracy, relevance, and reliability.
- Analyze audience data trends, behaviors, and patterns using LiveRamp and DoubleVerify platforms to uncover actionable insights.
- Translate complex data findings into clear and actionable recommendations for campaign optimization.
- Work closely with account teams to optimize advertising campaigns based on audience insights.
- Implement A/B testing and experimentation strategies using LiveRamp and DoubleVerify platforms to maximize campaign performance and ROI.
- Establish and maintain data governance protocols to ensure compliance with privacy regulations and industry standards.
- Stay updated on evolving data privacy regulations and recommend adjustments to strategies as needed.
- Serve as a trusted advisor to clients, providing strategic guidance on audience data strategies and insights.
- Present data-driven recommendations and insights to clients in a clear and compelling manner.
YOUR SKILLS AND EXPERIENCE:
- Bachelor's degree in Marketing, Advertising, Data Science, Business, or related field; advanced degree preferred.
- Proven experience in audience data strategy, digital marketing, or related field required.
- Strong proficiency in data analytics tools and methodologies, including LiveRamp and DoubleVerify, with expertise in audience segmentation, data modeling, and analysis.
- Excellent communication skills with the ability to translate complex data insights into actionable recommendations for non-technical stakeholders.
- Deep understanding of advertising technologies, platforms, and industry trends.
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
BENEFITS - Director of Audience StrategyAs a Director of Audience Strategy, you can expect to earn up to $155,000 (depending on experience), and highly competitive benefitsHOW TO APPLY?:Please register your interest by sending your Resume to Greffen George via the Apply link on this pageKEYWORDS: LiveRamp, DoubleVerify, Audience, Data, Strategy, Analytics, Media, Advertising, Advertisements, Clients, Client Management, Digital, Stakeholder management, Data, Data Strategy, Audience Segmentation, Media Planning, Media Buying