Digital Producer and Strategist
: Job Details :


Digital Producer and Strategist

The New York Times Company

Location: New York,NY, USA

Date: 2024-04-23T08:45:30Z

Job Description:
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. Job DescriptionAbout the RoleT Magazine is seeking an experienced digital producer/strategist to oversee our daily workflow and operations as well as strategize special editorial initiatives. We seek an energetic, organized, and proactive producer with experience in daily site production as well as web content analytics. In this role you'll be responsible for formulating and carrying out T's digital growth strategy that includes publishing daily content, monitoring site metrics in conjunction with broader newsroom initiatives and goals, and advising management on strategic planning.Responsibilities:
  • Apply on-page SEO strategies (headlines, alt tags, metadata) in consultation with the newsroom, and teach those skills to others on the T team.
  • Strategize with the broader newsroom on content distribution (home page, newsletters), the development of creative assets (interactives, videos, maps, bursts, etc), and findings from monthly audience reports (audience).
  • Develop and implement best practices and procedures for producing digital content from multiple sources (print, original) and in a variety of formats (articles, videos, slideshows) with the goal of increasing traffic and audience engagement.
  • Measure the results of all initiatives using web analytics tools, report findings and analysis to management identifying trends and opportunities for growth (traffic, audience).
Basic Qualifications:
  • 5+ years of experience
  • Experience working in a variety of CMS platforms
  • Background in web and audience analytics
  • Basic experience with on-page SEO or a background in copywriting and editing for web (ex. blogs, e-commerce, journalism)
  • Basic experience with HTML and CSS
  • Experience working across multiple teams
  • Comfortable effectively communicating with management
Preferred Qualifications:
  • Interest in fashion and lifestyle journalism
  • Knowledge of SQL
The annual base pay range for this role is between $109,000.00 and $112,000.00.The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email ...@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable Fair Chance laws.The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.
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