Digital Analytics ManagerDigital MarketingRemote - New York$135,000 - $150,000 Total CompTHE COMPANY:Harnham is partnered with an Agile Creative Marketing Agency on the East Coast of The US looking to add a Digital Analytics Manager to their already established marketing analytics function.The ideal candidate has a solid knowledge of all marketing channels and marketing technology stacks and their respective roles in an effective, performance-based marketing mix, recommending ways to capitalize on customer intentTHE ROLE:In this role you can expect to:
- Create, maintain and improve data models, learning agendas, measurement plans, reports and dashboards to inform strategic business decisions
- Performance tests such as A/B testing on digital platforms/campaigns.
- Implement, maintain, and scale effective data solutions.
- Design and implement tagging frameworks across web deliverables using Google Analytics and Google Tag Manager.
- Developing and maintaining dashboards and reports for various internal/external teams + senior stakeholders.
YOUR SKILLS AND EXPERIENCE:
- Bachelor's degree in business, marketing, advertising, or related field preferred
- Background in leadership of more junior analysts with confidence and clear direction.
- Detailed experience leveraging and evaluating media analytics from multiple activation platforms.
- Knowledge and experience using digital analytics platforms such as Google Analytics, or Adobe Analytics.
- Commercial experience leveraging SQL, MS Suite, and a best of breed data visualization tool such as Tableau, Looker, PowerBi or Data Studio..
- Prior experience working with statistical concepts and understanding of the area.
THE BENEFITS:As a Digital Analytics Manager, you can earn up to $150,000 in basic, along with industry-leading benefits.HOW TO APPLY:Please register your interest by sending your resume to Oisin Ennis via the apply link.KEYWORDS Digital Analytics, Data Analytics, SQL, Google Analytics, Tableau, Looker, Domo, Management, Campaign Analysis, Web Analytics, Marketing Analytics, A/B Testing, A/B Test