MA LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA LYS is on track to become one of the biggest body care brands in the world.
We are looking for an experienced D2C Creative Strategist to be the main focal point between creative and performance.
A thinker who is obsessed with innovating and developing creative concepts, with a deep understanding of consumer psychology and purchasing behavior, particularly within the women's market segment.
It's going to work for you too
As a Creative Strategist, you will play a pivotal role in crafting compelling narratives and impactful video ads that convert into sales and amplify our presence across all paid media fronts.
Your life at MA LYS will look like
- Work closely with the CMO, to constantly conceptualize new ideas.
- Being in charge of the entire video process of the brand, by managing a team of video editors and UGC creator manager.
- Identifying and understanding the nuances of our target audience, particularly focusing on women's preferences, desires, and purchasing behaviors.
- Ideate and write persuasive scripts for paid video ads, mainly for Meta and TikTok.
- Identify top-performing concepts and create variations and iterations to help scale out concepts that are working.
- Working collaboratively with our video editing team to bring your scripts to life, ensuring that the final output aligns with our brand identity and messaging.
- Use research, data, and creative insights to build hypotheses to test and iterate.
- Write strategic briefs outlining scientific, creative tests within ads to gain high-impact learnings.
- Share learnings with the rest of the team and collaborate on concepts and ideas.
You will thrive in this role if you have
- BA/BS degree in Business, Marketing or a related field from a top university.
- 2+ Years of proven experience in a similar role, with a strong portfolio showcasing successful marketing campaigns targeted at women.
- Direct Response Marketing or Copywriting experience.
- Experience in the beauty/cosmetics industry - advantage.
- Strong analytical skills, with the ability to interpret data and insights to inform decision-making.
- Excellent verbal communication skills.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- An acute attention to detail.
- Organization skills and ability to manage multiple initiatives and lines of communication.
- A creative and innovative mindset, with a passion for exploring new ideas and strategies in the digital content space.
- Collaborative team player with strong interpersonal skills and the ability to work effectively across cross-functional teams.
Salary range: $75,000 $100,000 annually