WESSCO International is a B2B marketing agency and supplier, specializing in creating branded collaborations for the Travel and Hospitality industries. For over 40 years we have been the trusted link between the world s airlines, hotels and cruise lines on the one side, and the leading fashion, cosmetic and CPG brands on the other.
Our mission is to connect the world s best brands with the travel space in a way that makes the traveler s journey better. The Brand Partnerships team is based in the company s New York City marketing hub, and helps to identify, secure and develop winning brand collaborations.
Support the Global Director of Brand Partnerships in cultivating new collaborations across diverse industries, with a focus on engaging mass market brands possessing substantial advertising resources, while strategically aligning brands with targeted opportunities within the US-based travel sector.
Responsibilities:
Domestic Brand Relationship Management
- Assist the Global Director in outreach efforts, follow-ups, and nurturing key relationships with major domestic mass brands.
- Develop and maintain strong relationships with mass market brands, understanding their advertising objectives and assisting Global Director in aligning partnership opportunities accordingly.
- Research and identify potential brand partners within the domestic market through industry research and established networks.
- Maintain a comprehensive database of domestic brand partners, capturing essential information to facilitate effective collaboration.
- Oversee the preparation and execution of agreements with domestic brands, ensuring compliance and organization of agreements.
- Stay abreast of industry trends and developments within the advertising landscape, particularly focusing on strategies employed by mass market brands.
- Actively network within the advertising industry to identify potential new brand partners and cultivate relationships that align with our objectives.
Product development:
- Collaborate with domestic brand partners and internal teams to develop branded products, such as skincare and other consumer goods, tailored to the preferences of domestic consumers.
Project management:
- Support the implementation of brand collaborations throughout the duration of WESSCO contracts, overseeing projects from pre-launch to completion.
- Manage scheduling and logistics for internal and external events, ensuring seamless execution of domestic brand initiatives.
- Contribute to the development and execution of strategic pipelines for brand partnerships, product development, and sponsorship initiatives within the domestic market.
International Sales Support:
- Provide brand education support to WESSCO sales teams nationwide, enabling them to effectively communicate the value propositions of domestic brand partnerships.
- Support sales teams in delivering presentations and participating in trade shows both domestically and internationally, enhancing brand visibility and engagement.
Administrative Support
- Assist in the preparation and coordination of domestic trade shows and conferences, offering on-site support as needed to ensure successful outcomes.
- Manage the coordination and cataloging of sample shipments for domestic brand partners, optimizing efficiency in showcasing product offerings.
- Handle financial expense reporting related to domestic activities, ensuring accurate tracking and adherence to budgetary guidelines.
Seniority Level Employment Type
Junior level Full-time/hourly
Industry Review
Technology, Media, Travel, Beauty, Skincare, CPG every 6 months after initial
30-day/90-day review
Education & Experience Qualifications
- Bachelors degree preferred
- 0-5 years experience in advertising sales, particularly with a track record of success in securing partnerships with major domestic brands and companies.
Work Environment and Benefits
- flexible work environment with the opportunity for remote work, coupled with the possibility of establishing a office presence in 2024/2025 (hybrid). This role involves approximately 20% travel to engage with brands and customers both domestically and internationally, fostering relationships and maximizing collaborative opportunities.
- NY-based preferred
- Paid Time Off: Vacation, sick and holidays.
- Health insurance, medical, dental and vision.
- 401(k) with company contribution.
Salary and Location
- Competitive salary based on experience. Will include a base salary with commission potential for sales based on new brand partnerships.
Function:
Administration
Business Development
Marketing
Sales
Questions:
- Please highlight your most relevant experience for this position (i.e. what specific activities will be most valuable in this role)?
- Please advise what interests you about this role.