Location: New York,NY, USA
Sports Brand Marketing Manager
We are seeking a dynamic and strategic-minded Sport Brand Marketing Manager to lead the go-to-marketing planning and ensure cohesive communication across the organization. The Brand Manager will play a crucial role in aligning departments to meet goals, deadlines, and KPIs. This position requires a creative and organized professional with a passion for sports and entertainment branding. Specific responsibilities will include development of marketing campaigns managing overall positioning, oversee creative development process, and serve as internal resource for all business units
Responsibilities:
Develop and manage comprehensive go-to-market strategies for events, seasons, and initiatives.
Collaborate with cross-functional teams to ensure the seamless implementation of marketing plans.
Lead the development and maintenance of the brand identity, ensuring consistency across all touchpoints.
Drive initiatives to enhance brand positioning and awareness globally.
Facilitate effective communication among various departments to ensure alignment with overarching organizational goals.
Act as a liaison between marketing, communications, digital, and other teams to maintain a cohesive approach.
Monitor and report on the progress of departmental goals, deadlines, and KPIs.
Analyze data and insights to provide recommendations for continuous improvement.
Collaborate with internal and external stakeholders to optimize brand strategies.
Provide leadership and guidance to the marketing and creative teams.
Work closely with the broader team to develop and execute live event marketing messaging to drive tune-in and ticket sales.