What You ll Do
As Brand Manager you ll be responsible for helping manage and lead the direction of Authentic s Entertainment brands ensuring their continual growth and viability in the global market. You ll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.
What you ll be working on
Drive Brand Performance
- Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
- Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
- Manage and coordinate brand activity across the various functions including business development, marketing, and other functions as needed.
- Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
- Attend & assist with Brand Summits to communicate brand message to external partners
Manage licensee partner relations
- Consolidate and organize key business development tools for licensees (i.e. product catalogs, line sheets, pricing).
- Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
- As needed, act as key liaison to facilitate transactions between licensee and retailer (i.e. global markets).
Drive Brand Development
- Work in tandem with SVP, Directors, and other partners to map out product and category strategies that sustain and grow the brand globally
- Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans
- Present brand seasonal product lines, identifying trends and best-sellers, and calendar timing to prospective and current licensees and retailers.
- Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
Facilitate Effective Licensing Operations
- Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
- Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes.
Must Haves:
- 3+ years of experience in merchandising, business development, brand marketing or licensing program management.
- Bachelor s degree in a relevant field or commensurate work experience.
- Can demonstrate a proven track record in brand management. Merchandising, Fashion licensing and global brand experience a must.
- Possesses a strong understanding of how product licensing deals are identified and negotiated.
- Is experienced securing and managing licensing deals in a variety of product categories.
- Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
- Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.
- Is an excellent communicator; verbal, written, and in the room.
- Exhibits excellent attention to detail, is organized, and has a bias for action.
- Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)
Primary Location Salary Range:
$80,000 - $90,000
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