Who You Are:
You are energetic, collaborative, have strong communication and are results-driven. You thrive in a rapidly changing environment, are curious and have the vision to develop and execute editorial strategies. You have passion for brand creativity and look to grow the industry recognition with an iconic global brand. You re highly effective at operating within cross-functional and collaborative team structures.
What You ll Do:
- focused and elevated strategies in the US to increase brand awareness, exposure and editorial coverage for the MICHAEL Michael Kors brand lines, including seasonal campaigns and brand initiatives for long/short lead and digital press outlets.
- closely with worldwide press office to plan seasonal communications strategies that coincide with worldwide initiatives, including brand activations, brand stories, key products and full-page editorials.
- and maintain healthy working relationships with top editors both in the luxury and contemporary spaces at US-based print, digital, and online outlets, plus social media contacts at editorial outlets for amplification of brand moments (credits, features, event coverage, fashion show, etc.).
- VP of Global Communications and US PR & Events Director with pitching of corporate and CSR communications initiatives for US-based media.
- and execute press strategies for brand special projects, including but not limited to: product launches, brand activations, personal appearances, store openings, as well and promoting various experimental/experiential mediums and formats to ensure brand relevance in the increasing competitive marketing/communications space.
- with US retail and event teams on localized strategies to create buzz and awareness, and ultimately drive traffic to retail doors.
- maintain, and present measuring systems of growth for MMK press.
- strategic Seasonal PR Sample Orders for the MICHAEL Michael Kors brands.
- as a PR liaison with Global Social Media team to amplify all US-based initiatives, activations, and editorial credits on owned social media channels. Create and execute strategies for all social media related initiatives to marketing/social media press.
- as a point person for department processes (expenses, invoices, budget, company policies, etc.). Oversee multiple departmental budget lines, including processing and approving invoices.
You ll Need to Have:
- Degree required
- years of public relations experience and editorial experience
- in managing budgets
- in the retail/luxury market
- industry/editorial relationships
We d Love to See:
- verbal and written communication skills
- flexible, organized and hard-working
- be able to multitask and prioritize a dynamic workload
MK Perks:
- PTO & Holiday Schedule
- Fridays
- mobility across Michael Kors, Jimmy Choo, Versace
- Discount
- Employee Sales
- 5 Cards (MK Discount for friends and family)
- Match
- Parental Leave
- Wellness Program
- Benefits
- Discounts
At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V
In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.