Location: New York,NY, USA
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**Associate Director, Social Strategy - Retail Client**
New York / Edelman Digital / Full-Time **This role is open to be based from: New York, NY; Chicago, IL**
Edelman is looking for an Associate Director, Social Strategy to join our growing team of social strategist, practitioners, and community experts supporting one of Edelman's largest clients, a top retail brand.
As an Associate Director, Social Strategy, you will help support the overall vision of business and is responsible for the creation, management and implementation of day-to-day strategic initiatives across social media. You will partner with clients and creatives to bring brand platforms to life and engaging work to market, across all social channels and stages of the customer journey. You will think big, take calculated risks, and propose bold programs that will make our retail clients stand out from the crowd. **Responsibilities and Expectations:**
+ Articulates insights gleaned from social and conversational trends, artfully organizing information from observations to strategic implications and recommendations
+ Develop creative briefs, with a focus towards community behaviors, that inspire clients and creative teams alike to come up with idea development and implementation
+ Develop social and community strategies, including driving the research direction and insights for the development of social campaigns and overseeing day-to-day execution
+ Build strategic messaging and communications frameworks designed to inform where and how a brand best connects with their communities
+ Provide guidance on engagement and participation for our clients and community managers in evolving social media channels, identifying and evaluating new opportunities as appropriate for client objectives
+ Create and document best practices for community management, including workflows, tools, and responsibilities.
+ Evaluate, own, and optimize community management successes for clients
+ Work collaboratively with creative & production teams to shape/customize creative executions based on platform knowledge and understanding
+ Stay current on users, interactive trends, best practices, and digital experiences with an eye towards social communities and their behaviors
+ Work collaboratively with across teams and functions to ensure that the brands communications/marketing objectives and strategies are met
+ Flexible and agile with the ability to adapt to new conditions, assignments, and deadlines in a fast-paced environment
+ Detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently with operational excellence
+ Serves as a positive role model; supports and respects colleagues, clients, and partners;
+ Listens and asks the right questions during day-to-day work; upholds creative, ethical, and legal standards
+ Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
+ Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work
+ Always takes feedback as a constructive learning opportunity and acts upon it
+ Actively takes interest in understanding earned media and coordinating integrated campaigns with full teams including strategy, media relations, intelligence, and creative.
+ 6+ years of experience at a social or digital agency, integrated marketing, or communications firm
+ A passion for social media, from both a branding and cultural perspective, with an understanding of best practices and new features/formats across social channels (established and emerging)
+ Demonstrated track record of developing and executing creative, engaging and successful social media acquisition and advocacy programs for clients; experience in retail a plus
+ Experience in client relations, including having the ability to understand and assess a clients communication needs and meet those needs through successful social programs
+ Exceptional communication skills, both written and verbal
+ A passion for communities and social media with a solid grasp of integrated communications and emerging trends
+ Familiarity with social media management tools and platforms, including Instagram and TikTok; experience with Khoros, Sprinklr, and/or Brandwatch is a plus
+ Knowledge of influencers, creators, and talent partnerships is a plus