Location: New York,NY, USA
** Associate Brand Manager - Todd Snyder Retail Marketing**
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Position Summary
The Associate Brand Manager Marketing will be responsible for operationalizing the Retail Global Marketing Plan. They will ensure executional excellence in all key programs and initiatives with the goal of driving people into brick-and-mortar Todd Snyder stores.
BE PART OF SOMETHING **REAL**
In addition, this role will manage and evolve the program and create locally focused marketing strategies to drive the business. This role reports to the Partnerships & PR Brand Marketing Manager, and will be based in our Todd Snyder Corporate Headquarters in NYC.
Responsibilities
* Collaborates with internal stakeholders to ensure effective implementation of global marketing priorities at the store and market levels. Enhances customer experience, strengthens storytelling, builds brand love and supports operational excellence.
* Create and manage the Local Store Marketing strategy to generate new traffic and increase sales
* Analyzes store-level marketing performance metrics, delivering data-driven insights and improvement recommendations to marketing leadership.
* Plans and executes all Grand Openings, VIP and other in-store special events as needed
* Builds and fosters local community partnerships for all Todd Snyder store locations and communities including:
+ Non-profit program partnerships
+ Local vendor relationships
+ Community donation programs
* Develop local marketing strategies in partnership with store managers
* Delivers on all marketing metrics including incremental comp sales vs company average in each store to show positive impact of Local Store Marketing initiatives
* Travel to Todd Snyder store locations to support marketing strategies: Travel requirements up to 30% of time.
Qualifications
* Experience with seasonal planning, retail program development, vendor relations, budget management, events, and mission-driven brands.
* Bachelors Degree in Marketing, Business Administration, or related field
* 3-5 years relevant experience OR equivalent combination of education and relevant experience
* High degree of proficiency MS Office Suite, Gsuite & Internet applications
* Strong verbal and written communication skills
* Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
* Demonstrated collaborative skills and ability to work well within a team
* Ability to work with and influence peers and senior management
* Ability to work in a fast-paced and deadline-oriented environment
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ( EEO ) laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.