Job Description: Herkimer College is actively seeking qualified applicants for a full-time Assistant Director of Marketing and Communications.The Assistant Director is a lead communicator and storyteller responsible for advancing visibility of the College in the marketplace. The position is responsible for developing compelling written and visual content for a variety of audiences and platforms. This position contributes to a high-quality service work environment that supports all functional areas of the institution and helps advance a dynamic and inclusive campus culture.Major Responsibilities:
- Research, identify and secure proactive opportunities for favorable news and editorial coverage for the institution. Monitor, assess and report on news and editorial coverage impact and reach.
- Research, identify and write informative, relevant, impactful, persuasive content in support of marketing and communications efforts for a variety of paid, owned, and earned media, and publish content through a variety of media channels including, but not limited to, print publications, blogs, newsletters, news releases, websites, videos, signage, and social media platforms.
- Oversee and execute social media strategy, planning, engagement, and content creation. Monitor engagement, analyze metrics, and respond to comments/messages as appropriate. Keep up to date with social media methods and trends in order to identify, research, and propose new initiatives.
- Guide other departments on their social media strategies to ensure they follow best practices and that their presence aligns with the college brand and messaging platforms.
- Assist with website content management to ensure accuracy and relevancy, optimize SEO, and maintain accessibility compliance.
- Assist with planning, executing, and promoting events such as focus groups, press conferences, award presentations, ribbon cuttings, dedications, etc.
- Supervise student content creators to ensure alignment with established brand and messaging guidelines.
- Participate in development and assessment of the Office of Marketing and Communications department operational plan and budget.
- Participate in campus governance through committee service.
- Other projects and assignments as assigned by the Director of Marketing and Communications.
Requirements: Minimum Required Experience and Educational Credentials:
- Bachelor's degree required in public relations, communications, marketing, journalism, or closely related field. Master's degree preferred.
- Proven professional experience in public relations, communications, marketing, journalism, or closely related field.
- Experience managing professional social media accounts.
- Experience writing for traditional print, digital and social channels.
- Experience working in a demanding work environment with multiple and changing priorities and deadlines.
Additional Information: Salary Range: $47,916 - $71,874, based on qualifications and experience.
Application Instructions: In order to be considered for this position, you must submit your credentials online. Create an account by clicking on the APPLY NOW tab. You will be able to upload the following documents, which are required for consideration:
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