Affiliate Marketing Manager
The Affiliate Marketing Manager will focus on leveraging traditional and emerging channels to drive acquisition. This individual will help with the day-to-day operations for affiliate advertising and partner with the cross-channel marketing teams.
About The Position:
We are looking for someone passionate, enthusiastic, can multi-task with extreme attention to detail, excellent written, and verbal communication. The successful candidate will be able to build relationships across internal and external audiences at all levels with a can-do attitude.
OVERVIEW:
The Affiliate Manager will seek out new affiliate relationships to further expand our reach in the online performance marketing industry. You'll be managing affiliates on a day-to-day basis, as a problem solver and growing our business. The Affiliate Manager must thrive in a cross-functional and fast-paced environment. Our Affiliate Managers should be self-motivated, excel at relationship building, and analyzing marketing campaigns.
Specific responsibilities include, but are not limited to:
- Assist with planning, forecasting, and measurement of the channel
- Shared with the Affiliate Specialist, complete daily reporting that includes competitive insights
- Guide the Affiliate Specialist for all campaign operations, inclusive of landing pages, promo codes, creative banners, etc.
- Own and manage select pillars of the channel with nominal guidance from the Director
- Guide creative assets that align with the brand's goals and tone
- Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives.
- Attend all relevant internal meetings and develop sustainable relationships with key departments and leaders, including IT, merchandising, web, creative, finance, legal, etc
- Lead conversations with agency, partners & senior management when appropriate
- Liaise with Display and Search teams to find efficiencies with similar brand tasks
Requirements:
- Bachelor's Degree in Marketing or a related field
- 3+ years of experience in Digital Marketing
- High-level of comfort with data, reporting and performance analysis
- Advanced computer skills required, including MS Office Suite
- Technical understanding of how web sites and online marketing functions (understand tracking using URLs, pixels, etc.)
- Familiar with working in Excel and manipulating data in pivot tables & VLOOKUPs
- Ability to multitask, change the course of direction quickly, and meet deadlines in a fast-paced environment.
- Ability to work well with a diverse group of colleagues and team members with sensitivity and supportive attitude.
- Exceptional written and verbal communication skills
The expected salary for this position is $70,000 - $90,000. The actual compensation will be determined by experience and other factors permitted by the law.