We are currently seeking an experienced and motivated Account Supervisor to work in the Greater Buffalo, NY area. The primary responsibility of an Account Supervisor is to understand Chevy brand & Local Marketing Association (LMA) objectives, implement strategies to accomplish them and manage/oversee an Account Executive.
Other responsibilities include but are not limited to:
- Understand the Clients business objectives as well as the business climate in their assigned region including sales rate, inventory, competitive marketing activities and market share
- Understand Brand strategy and Marketing Communications activities and lead the development of tactics that extend, amplify and activate these initiatives in the local market
- Analyze the business and lead the development of strategic marketing communication solutions for the Clients
- Report timely and accurate information on market conditions and LMA marketing communications activities and problems or critical situations
- Attend and lead monthly Chevy LMA meetings/dealer visits
Requirements:
- Bachelor's degree in Advertising, Marketing, Communications, Business-related or equivalent, relevant experience
- 5+ years of previous dealer group experience working in the Field in a supervisory role is ideal
- Ability to develop strategic marketing communication plans
- Must have strong presentation skills, experience with client interaction and possess confidence to assertively and tactfully manage challenging clients
- Firm grasp of financial management and forecasting
- Exceptional communication skills (both verbal and written) with internal agency departments, vendors and LMA clients
- Must be able to travel locally (within assigned Northeast territory) to Chevy LMA meetings (20-25% month)
- Must be agile, organized, efficient and creative on both strategic and tactical levels to keep up with the active workload of this retail account
- Must have a keen understanding of the automotive industry and Chevy products
- Media planning and buying savvy is very advantageous on this account